CURSO DE MARKETING PARA NEGOCIOS

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Nuestro curso expone los conceptos y fundamentos principales del marketing y enseña a los participantes a elaborar estrategias de marketing para desarrollar actividades prácticas en la segmentación del mercado de una campaña publicitaria.

• TEMAS A DESARROLLAR:

1. Campo y Ambiente del Marketing
2. Comportamiento del consumidor
3. Segmentación del mercado
4. Estrategias de marketing
5. Marketing Mix:
• Precio
• Producto
• Distribución
• Promoción

• OBJETIVOS Y BENEFICIOS DEL CURSO:

Nuestro taller busca desarrollar las siguientes capacidades en los participantes:

• Aprender a hacer marketing en su negocio para incrementar las ventas y mejorar la rentabilidad.
• Actualizarse en marketing y que aprendan técnicas nuevas para aplicarlas en el negocio desde otro punto de vista.
• Conocer las herramientas que ayuden a implantar mejoras en el negocio.
• Analizar el nuevo escenario que se ha creado con Internet y de que modo aprovechar todo lo bueno que ofrece Internet.
• Conocer las claves de los usos y cambios que se han producido en comunicación a través de Internet y las redes sociales y cómo afecta esto a los negocios.
• Formarse y actualizarse conociendo casos de otras empresas como la nuestra. Salir de la rutina.

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